a = Just Starting
b = 1-3 years
c = 4-8 years
d = 9-15 years
e = 15 + years

a = Struggling
b = Somewhat Surviving
c = Breaking Even
d = Slightly Profitable
e = Highly Profitable

1 = Very Important
2 = Important
3 = Moderately Important
4 = Slightly Important
5 = Unimportant

6
1 = Startup
2 = Moderate Exp
3 = High Exp

7
1 = Introduction period
2 = Breakeven
3 = Profitable